There are now holidays for just about every day or week of the calendar nowadays, but we hope this one does not get on your nerves. This week is Pet Peeve Week and with regards to the car wash industry, some customers get annoyed with aspects of their local car wash, causing them to find a new place to wash their vehicle. Here are some pet peeves to avoid, keeping customers satisfied with your business.
The design of the car wash should allow for any type and size of vehicle to come through to be washed as not everyone has a small vehicle. The lanes leading up to your car wash should not be tight and winding as larger vehicles and trucks will have trouble easily navigating to the tunnel entrance. Additional areas in your car wash, such as vacuum spaces, should also have plenty of space for customers to turn into with enough room to vacuum their vehicles.
Pricing is important when it comes to the car wash industry, because you should charge what you are worth as a car wash business. If your business offers a variety of car wash packages and services that gets vehicles clean, then charge for it. If customers are complaining to you about how expensive the services are and they are not satisfied with the quality of the work, then you should charge less and work on provide better quality work. You should also stay competitive with the other car wash businesses in the area. By charging much higher than the local car wash market, you will have fewer customers stopping in at your car wash.
Some people take care of their vehicles more than others. Those that spend more on car care will want the best services of the car wash industry. Not only should you go above and beyond with your car wash packages, offering basic options for the “quickie” customers and luxury packages for the car enthusiasts, but your packages should also hold up to the advertising. If you offer an ultimate package with hot wax and shine and in-tunnel detailing, be sure the equipment and chemicals you purchase will provide the quality you are advertising. The car wash enthusiasts know what to look for and will easily be able to tell if they overpaid for a service only to be delivered an underwhelming shine.
No customer would come back to your car wash business if they leave with scratches, swirls, damages and a car that still looks dirty to them. As a business owner in the car wash industry, if you hear this from even one customer, you need to immediately inspect your equipment and supplies to see if they are not effectively cleaning or drying the customer’s car. According to DetailXperts.net, here are four things you should check: